India's Most Ambitious

Hyperlocal Digital Media Network

AI-driven. Content-first. Built to reach the next billion regional-language
internet users through verified, hyperlocal, last-mile storytelling.

The Shift India Is Undergoing

India's media landscape is transforming faster than ever

The Operating Model

A Four-Layer System Built for Scale

This is the backbone: a four-tier operating model designed to handle complexity, push speed, and deliver at scale. Each layer feeds the next, creating a system where strategy drives action, action fuels data, and data sharpens the next move.

Grassroots Network

District-level reporters, creators, and stringers who capture local stories that matter

AI Integration

AI tools assist with: Content generation, Fact verification, Audience segmentation, Personalization models, Rapid scaling of assets

Content Engine

A seamless workflow integrating writing, visual design, editing, and micro-format storytelling tailored for digital platforms.

Distribution & Analytics

Data-led publishing across all major platforms, optimized for engagement, discoverability, and local relevance.

Proven Model. Replicable Nationwide.

The Gujarat Success Blueprint

OBS has demonstrated that a hyperlocal + AI + centralized backend model can scale state-by-state with consistency and credibility.

100 Crore+

Cumulative Views

Industry avg: 2–4%

15 Crore+

Monthly IG Views

Instagram Reach

3 Crore+

Monthly FB Views

Facebook Engagement

5%+

Engagement Rate

Industry avg: 2-4%

3 Million

Monthly Pageviews

Instagram Reach

300 Days

To Success

Record Time

What OBS Stands For

OBS Media Network is an AI-accelerated, digital-first, hyperlocal media ecosystem engineered to operate at national scale while staying rooted in local realities.

Ground-level reporting through district-based stringers

Platform-agnostic content distribution

AI-powered content generation & verification

Regional language-first storytelling

Centralised backend systems to scale quickly and consistently

  • Faster than TV Social Media
  • Deeper than Influencers
  • More Credible than

Upcoming State Models

Scaling across India state by state

PLANNING TO CAPTURE 20 CRORE SMARTPHONE USERS IN NEXT 3 YEARS

Why Enterprises & Governments
Partner With OBS

OBS is engineered as a future-ready, last-mile communication infrastructure

Built for Impact

  • Hyperlocal reach with cultural depth
  • Verified, credible narratives
  • Storytelling rooted in local emotion
  • Fast turnaround and on-ground agility
  • Optimized digital formats that travel across platforms

Built for Scale

  • Centralized backend for predictable execution
  • Verified, credible narratives
  • Plug-and-play model for state expansion
  • AI-driven insights for content performance
  • Multi-language distribution capability

Built for Trust

  • Scaled India's #1 news app
  • Managed regional and national digital ecosystems
  • Delivered billions of organic views
  • Built AI-led content operations across multiple states

Strategic Value Proposition

OBS is not just a media network — it is a digital infrastructure layer for India's next decade

For Investors

It represents a scalable, tech-backed, state-by-state media asset

For Governments

It enables transparent, hyperlocal communication directly to citizens

For Enterprises

It opens access to India's deepest and fastest-growing consumer base

For Communities

It opens access to India's deepest and fastest-growing consumer base

The Team Behind OBS

A leadership group with backgrounds across journalism, technology, policy communication, performance marketing, and large-scale digital transformation

Veteran journalists with decades of field experience

Technology leaders specializing in AI systems and digital scaling

Growth strategists who have built content ecosystems for India's biggest brands

A distributed on-ground network with unmatched local understanding

This combination of tech, storytelling, and execution is OBS's unfair advantage.

This is more than a media network.
This is India's new digital backbone.

A platform where hyperlocal stories travel nationwide. Where AI amplifies human reporting. Where communities find a credible voice. Where brands and governments find impact at scale.

Get In Touch

Name

Offbeat Stories Media Network Private Limited

© 2025 OBS Media Network Private Limited. All rights reserved